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"JL
Design was able to capture the true beauty of our children with
Down syndrome and helped us share it with the world! Throughout
the project they stayed connected to our vision and constantly
offered ideas for improving. This campaign was a complete success."
-Nancy
Gianni, President of GiGi's Playhouse
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Client:
GiGi's
Playhouse is an Awareness Center for individuals with Down syndrome
and their families.
Project:
2006 GiGi's Playhouse Down Syndrome Awareness Calendar
Each year as a fundraiser and to
create awareness GiGi's Playhouse produces a calendar. Children from the
center are featured each month. This year's theme, "Look at us Now"
was to bring public attention to how much has changed over the last 10
years and to break stereotypes of individuals with Down syndrome.
Solution:
Each
month features a different child in a positive light. Quotes were added
to emphasis the child's strengths and to show how children with Down syndrome
are more like typical children then they are different.
Matching
note cards were also created to sell.
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Winner
of the 2005 Communicator Award of Excellence |
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